[Exclusive] Kolmar Korea expands U.S. sales network, recruits global ‘beauty veteran’

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[Seoul Economy] has recruited Betarang, who worked at a global beauty company. Through this, the company plans to increase its influence in the global market, including North America.

According to the cosmetics industry on the 13th , Kolmar Korea (161890), Korea’s leading cosmetics manufacturer, development and production ( ODM ) company , recently hired Philip Warner (pictured), former CEO of Intercos North America, as its global sales manager . General Manager Warnery will begin working at Kolmar Korea’s North American Technical Sales Center located in New Jersey, USA. Here, he is in charge of overall overseas sales, including North American regions such as the United States and Canada. An industry official said, “Recruiting prominent global figures from overseas is very effective in expanding the sales network, including attracting local customers.” General Manager Warnery is a ‘global beauty veteran’ who has been in the cosmetics industry for 25 years. He served as the UK representative and Canadian vice president of the global cosmetics company Estee Lauder. Until last month, he had been Intercos’ North American representative for four years. In addition, he has worked in the beauty industry for a long time, including L’Oréal, Louis Vuitton, Moët Hennessy ( LVMH ), and others. He reportedly revealed his reason for moving to Kolmar Korea, saying that he wanted to contribute to K-beauty brands and ODM companies because they have a high growth potential. A company official said, “General Manager Philip Wannery is an expert who has achieved results in the strategy and sales fields of the global cosmetics market,” and added, “We expect to contribute to the expansion of Kolmar Korea’s global market.” Kolmar Korea is focusing on targeting the global market, including the North American market. In 2022, the global trademark rights to ‘KOLMAR’ were acquired from Kolmar USA, the original Kolmar company . Last year, the North American Technology Sales Center was established, and a second North American factory is currently under construction. In addition, we are actively supporting the overseas expansion of domestic indie beauty brands. To this end, the ‘K Beauty Conference’ will be held with Amazon Global Selling Korea on the 27th of this month. As a co-host, Kolmar Korea plans to hold lectures and business consultations for customers. The securities industry predicts that Kolmar Korea’s North American subsidiary will record its highest performance this year. In the first quarter of this year, sales of Kolmar Korea’s North American subsidiary were 16 billion won, a slight decline compared to the same period last year, but are expected to rebound from the second quarter of this year due to the influx of new customers. Park Eun-jung, a researcher at Hana Securities, said in a recently published report, “Kolmar Korea North America subsidiary is changing the proportion of its customers to local brands.” “In the first quarter, profitability decreased as it focused on securing customers, but in the second quarter, it recorded the highest quarterly rate in line with the industry situation.” “It is estimated that we will achieve results,” he said.

Source: https://n-news-naver-com.translate.goog/mnews/article/011/0004352848?sid=101&_x_tr_sl=ko&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp

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