Kolmar Korea is strengthening its global skincare strategy by leveraging traditional “Uniquely Korean” natural ingredients that align with the growing ingredient-led K-beauty trend, which emphasizes naturally derived components supported by proven efficacy.
Flagship innovations include the Mung Bean pH-Balanced Cleansing Foam, co-developed with skincare brand Beplain. Inspired by a natural mung bean cleanser used in Korea for more than 1,000 years, the formula delivers powerful cleansing performance with low irritation. With over 10 million units sold, the product has gained strong traction in markets including the U.S., France, China, and Vietnam, fueled in part by organic social media buzz.
Kolmar has also developed natural mud-based masks, including the Relief Mud Mask created in partnership with natural mud cosmetics brand BRMUD. Formulated with more than 30% ultra-fine Boryeong mud—sourced from one of the world’s five largest tidal flats in Korea—the mask gently yet effectively absorbs impurities. Nicknamed the “Cardi B Mud Mask” after the American singer praised it on TikTok, the product is now sold in 11 countries, including at Costco stores in the U.S.
In addition, Kolmar Korea’s R&D teams are scientifically validating traditional botanical actives—including Spiraea salicifolia for anti-aging, Sophora flavescens extract for scalp care and hair-loss prevention, and native botanicals such as Rose of Sharon and lotus for sensorial enhancement—reinforcing the company’s role as a global innovation partner.
With the completion of its second manufacturing facility in the United States, Kolmar has begun full-scale operations to support K-beauty brands entering the U.S. market without tariff concerns, as well as global customers targeting North American, European, and South American markets.
Source: https://www.premiumbeautynews.com/en/kolmar-korea-draws-on-traditional,26166