Kolmar Korea’s sun care products are extending their reach worldwide. The equation “Kolmar Korea = Sun Care” is being recognized not just in Korea but globally. The critical reasons for Kolmar Korea’s sun care products achieving this world-class status lie in its technical prowess and the trust of consumers.
According to the “Sun Care Products Market Size” report by global market research agency Fortune Business Insights, the global sun care market size is expected to grow from $13.97 billion (approximately KRW 17.8545 trillion) in 2022 to $19.65 billion (KRW 25.2404 trillion) by 2030. Amidst this significant market growth, Kolmar Korea’s global orders and exports of sun care products are skyrocketing.
Kolmar Korea’s unparalleled sun care manufacturing technology results from years of accumulated work. Kolmar Korea invests 7% of its annual revenue into R&D. The company has been operating a separate sun care research division for over 20 years, and last year, for the first time in the industry, established a specialized ‘UV Tech Innovation Center’ specialized in sun care technology.
Gye Sung-bong, the director of Kolmar Korea’s UV Tech Innovation Center, states, “The competitiveness of Kolmar Korea’s sun care products stems from clinical-based evidence. UV protection products, being functional products, require approval from the Ministry of Food and Drug Safety, so proving their efficacy is crucial.”
He added, “Kolmar Korea has set up its clinical trial equipment enabling immediate study of clinical results, and leading-edge research enables rapid results. Especially the sun stick, a finicky product with high initial defect rates, was perfected to its current high quality after conducting over 300 tests annually.”
Kolmar Korea holds over 50 patents on UV protection, including △ composite powder for blocking UV, near-infrared, and/or blue light and cosmetic composition containing the same, and △ water-drop solid type cosmetic composition for blocking UV.
Kolmar Korea unveils innovative technologies every year, incorporating special emulsification techniques, high endurance SPF, and waterproof effects. In 2020, the company developed a technology that blocks blue light, near-infrared rays, and UV rays. The same year, they created a new UV protection material that prevents white cast and skin oxidation, published in an SCI-level international academic journal.
Kolmar Korea’s successful development of a novel stick-type sunscreen that maximizes UV protection and moisture supply is unparalleled and is the first in the world. To address the stickiness caused by the oil content in traditional sunscreens, Kolmar Korea developed a technology that incorporates sun care functionality into a moisture stick, achieving this breakthrough after countless experiments.
Incorporating more than 50% moisture essence intensifies hydration and freshness while ensuring robust UV protection, a first in the industry. This innovative approach began with creating a product that combines the foundational formulation and sunscreen, tailored for everyone regardless of age or gender. However, the challenge was simultaneously capturing sunscreen’s efficacy and the foundational product’s pleasant feel. The development process was not without hurdles. After extensive research, Kolmar Korea created a lightweight sunscreen formula applied thinly on the skin. As a result, they launched a best-selling product with over 4 million units sold annually.
The company’s relentless innovation and passion for sun care technology research and development have translated into trust from global businesses and consumers. Kolmar Korea occupies approximately 70% of the Korean sun care product market, a testament to the high preference among businesses and consumers.
A representative from Kolmar Korea stated, “As long as the sun shines, not only will Kolmar Korea continue to grow, but so will Kolmar Korea’s sun care products. We will not rest on our laurels of being the market leader in sun care but plan to invest in research and development continuously.
Original Article: https://www.businesskorea.co.kr/news/articleView.html?idxno=203964